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【With the same tag:【construal level】 Found 3 articles】     /Page   Order by:   Asce   Desc   
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  MARKETING  |  F270
The Effect of the Match between Celebrity Spokespersons and Victims on Donation
Zhu Huawei, Li Yanni, He Bin
First published at: Nov 20, 2024
View: HTML | PDF | Download PDF(971.9 KB) | ESI
doi:10.16538/j.cnki.fem.20240527.301
Foreign Economics & Management, Vol. 46, Issue 11, pp. 68 - 84
  MARKETING  |  F270
The Impact of Consumers’ Subjective Busyness on Preference for Compromise Option
Hu Chuming, Wu Zihao, Li Xinqian, et al
First published at: Jan 20, 2023
View: HTML | PDF | Download PDF(2049.6 KB) | ESI
doi:10.16538/j.cnki.fem.20220914.301
Foreign Economics & Management, Vol. 45, Issue 01, pp. 67 - 87
  营销  |  F270
The Persuasion of Health-Related Advertising: Which Is More Important, “Effectiveness” or “Easiness to Use”?
Dong Zerui, Du Jiangang, Meng Lu
First published at: Feb 01, 2020
View: HTML | PDF | Download PDF(1260.4 KB) | ESI
doi:10.16538/j.cnki.fem.20191015.001
Foreign Economics & Management, Vol. 42, Issue 02, pp. 71 - 83
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